By DOREEN WAINAINAH
Soft drinks Company Coca-Cola Beverages Africa (CCBA) is expanding its sugar free range of beverages targeting increasingly health-conscious consumers.
The company says it will next month introduce Fanta Zero adding to the existing Sprite Zero, Stoney Zero and Coke Zero being sold in Kenya.
“We will be bringing Fanta Zero in two weeks completing the range of Zero sugar soft drinks already available in Kenya,” said CCBA managing director Daryl Wilson.
Coca-Cola has been aggressively diversifying its soft drinks in Kenya including the introduction of its milk-juice blend under the Minute
The water range has also been diversified to include flavoured sparkling water, which according to Mr Wilson, will be expanded in the near future to include flavoured still water.
In July, the soda maker introduced a lemon-flavoured carbonated drink dubbed Schweppes +C geared at reaching the adult consumer not served by its existing soda range.
The company has been forced to look for alternatives for its core business mode to cater for depressed global sales for soda as more and more consumers push for healthier drinks given the changing lifestyles.
Coca-Cola is banking on innovation and diversification of its soft drinks products in the country to grow sales.
In 2016 and 2017, the company invested Sh9.3 billion in its production and packaging lines to cater for the new brands alongside its mainstay soda, juice and water products.
According to the firm, its investments in Kenya have included Sh8.5 billion ($85 million) in infrastructure and Sh4.4 billion ($44 million) in distribution over the past five years.
The milk infused juice was part of the line-up from the new Sh2.7 billion production line that allows for hot fill drinks, hence removing the need for preservatives.
“We are evolving our recipes to offer drinks that provide benefits like nutrition and hydration; and reduction of sugar by reformulating the sugar content in some of our products,” said Coca-Cola.
Source – Daily Nation